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How To Use Instagram To Build Your Brand

Elizabeth Schowachert

How To Use Instagram To Build Your Brand

Social Media is a powerful tool that can be used to gain exposure and develop your brand(s). Most people are familiar with Facebook and are active users of this platform. Instagram (IG) however, seems to be a bit more of a mystery for some in terms of how to best use and leverage this Social Media platform. First,what is Instagram? "Instagram is an online mobile photo-sharing site that enables its users to take pictures and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and...

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Making Mixed Media Scrolls

Elizabeth Schowachert

Making Mixed Media Scrolls

Paper and encaustic medium make interesting and beautiful partners when combined. There are numerous ways to work with encaustic medium and paper, in this post I will concentrate mainly on applying directly to a finished work on paper, as opposed to adhering to a panel (which is something I also do). One thing you might be wondering is why do it at all - apply wax to paper? The paper I used in this example is a handmade scroll paper 13.75X53 inches (made in Taiwan), it has a silky soft feel, it is delicate, while still having the strength to hold up...

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Who Knew Paper Could Be So Alluring...

Elizabeth Schowachert

Who Knew Paper Could Be So Alluring...

One of the best things about spending so much time in Asia is I get this fantastic opportunity to directly experience the culture on a regular basis. One of the most personally satisfying aspects has been the expansion of my art process through the use of new materials and tools, specifically paper, brushes and ink.  This expansion did not happen quickly, it took time for the materials and experiences to take hold, but when they did, I found new perspectives emerged in my work. At first it felt a little awkward to incorporate new media (paper, ink and Asian calligraphy brushes) other than encaustic,...

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Accretion - Creating Texture With Encaustic Medium

Elizabeth Schowachert accretion creating texture Encaustic encaustic medium encaustic painting metal dropper

Accretion - Creating Texture With Encaustic Medium

In this blog post I will discuss several different accretion techniques that I use in my work. First, let's start by reviewing the definition of the word accretion. ac·cre·tion əˈkrēSH(ə)n/ noun the process of growth or increase, typically by the gradual accumulation of additional layers or matter. A perfect word for describing the process of adding layers of wax using encaustic medium to create a textured surface.  When working with encaustic medium, you can use texture as an element of your painting in many different ways. We will discuss only a few that I typically use. This is certainly not intended to...

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Combining Techniques, Materials and Ideas

Elizabeth Schowachert Encaustic Fine Art Incising Metal Dropper Organic

Combining Techniques, Materials and Ideas

I am a person who likes to explore, experiment and discover with my art process. One of the things that I find most exciting about encaustic is the almost unlimited ways you can work with it. It opens up so many possibilities, and makes the process of making art, inspiring and interesting at the same time.  In this post I will share some different techniques I use when combining organic elements with something representational, a Koi fish.  My approach to creating a painting usually starts with a specific idea or concept and I strive to make sure that every element...

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